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CCFMC Youth HIV/AIDS Behaviour Change Project, Kisumu District, Kenya

TackleAfrica is working with local NGO CCFMC in South West Kenya to use the popularity of football among the youth to pass on HIV/AIDS messages.

The province in which CCFMC operates has the highest rate of HIV prevalence in Kenya - at 29%. The impact of HIV in this area is most serious amongst adolescents and young adults - 3 in every 5 new infections are aged between 15 and 24. There is also a high rate of teenage pregnancy - estimated at 10% per year for girls aged 13-14 years and young people exhibit significance ignorance about HIV/AIDS and its modes of transmission.

This project aims to equip the youth and community with accurate and appropriate knowledge and skills for curbing the spread of HIV/AIDS and facilitate, establish and support activities among the youth that will enhance their active participation in efforts to curb the spread of HIV/AIDS. CCFMC are also using the project to address the socio-cultural issues that relate to HIV/AIDS and reduce the rate of teenage pregnancy amongst the adolescents.

The project is based on a tournament model, with build up taking place in two areas - Siaya and Chiga, with a series of 9 build up events at a sub-parish level followed by final matches between the winning teams. During these events, HIV/AIDS messages are passed on through printed T-shirts and caps, through posters and banners, and also through guest speakers from local government and HIV awareness programmes.

CCFMC are also using these events to raise HIV awareness through a number of core activities:

  • Peer education activities in groups
  • Facilitate youth group and interschool competitions
  • Coordination with local health facilities to monitor treatment seeking behaviour among the youth
  • Promotion of information through football, songs and poems among the youth
  • Distribution of IEC materials
  • Promotion of Voluntary Counselling and Testing for HIV

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